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MATERIA

MATERIA

Mexico, MX

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LOUIS VUITTON MASARYK FLAGSHIP

In 2017, Materia in collaboration with Louis Vuitton Malletier developed the identity and tectonics for the architectural language for the Louis Vuitton Masaryk Flagship store in Mexico City. The design aimed to create a kinesthetic façade using the Louis Vuitton flower motif. The wood paneling façade is not merely decorative, it also works as a carefully calculated filter for natural light. The screen generated provides privacy while at the same allows for exterior views of Masaryk, Mexico City´s most important retail avenue.

The resulting surface acts as a soft continuous cloth representing the level of detail and craft of the architecture commissioned by the brand which is in line with the level of quality of their products.

The interior results in a combination of materials, including wood in different tones to emphasize one collection from the other. Brass finishes and lime stone were employed to create a grand interior stair shrouded by the wood façade. A feature wall includes a special commission to Mexican artist Adrian Guerrero. Millwork design follows the standards and design set by PMA and Louis Vuitton. Lose furniture included seats, sofas and tables by Mexican designers in a desire to add a local touch.

The structural system is embedded within the panels working as a thin continuous net of steel to withstand seismic activity and disappear from view becoming a very innovative solution. The wood utilized was Accoya, a molecularly modified sustainable pine wood. Louis Vuitton was the first brand to use this wood as an architectural application back in 2013 with their store in Cancun, also in collaboration with Materia.

 
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Status: Built
Location: México, MX