This project was completed for my commercial design course. I felt that my background as a retail employee helped me in planning and designing a store layout that could be used efficiently as well as enjoyably for the target consumer.  Before pursuing my passion for interior design I studied fashion design. I felt this was also helpful in my design decisions. I wanted to design a store with flow that provided its consumers enough lighting. The Basics was designed for consumers in mind who shop in search for those simple styles in a variety of color.   

The Basics is an American retailer that focuses on casual wear for consumers age 22-35. Clothing is classic, casual, and ranges from knits to wovens, jeans, tees, and sportswear. The exterior of the modern store design features white wash birch wood molding and an all glass storefront. The interior is contemporary and simplistic. It is lit with ceiling lights as well as spot lighting. All closets, shelving, and tables are white and all wardrobes and t-stands are silver hardware. The store design, furniture, and fixtures are carefully planned and coordinated to create a comfortable, casual shopping experience.