Concept: Responding to the industrial fabric of Asheville while formally opening up for both inward and outward views

Hinged roof planes on each part of the building and rise based on program: The entry rises to gather people, the tasting center and offices rise to view the river and trees beyond, the brewhouse rises to display the machines, and the packaging center rises as a sawtooth for natural daylight and bands of views toward the sky.

Three key ideas of the schematic design phase are Machine, Unity, and Harmony.  The facility is an authentic machine for brewing beer; unity between the elements creates an efficient, working machine; and harmony across the site establishes a holistic and connected system.