Gillett Square is located in Dalston, London—a district that is currently trying to find a balance between preserving its authentic community and developing as a top business destination. The construction of the Dalston Junction and the Dalston Kingsland Station in 2012 connected Dalston to London’s center. While the government sees this as a great success, many local people fear gentrification.

The goal of the redevelopment of Gillett Square is to enhance its authentic character and give creative businesses the opportunity to thrive along with the new business class.