In a post-digital world, where digital tools and services are seamlessly blended with analog ways of life, the New York City pay phone is a physical reminder of the role that physical infrastructure and public access points play in the development of communication systems. The existing condition of the city-wide pay phone system has created a latent opportunity to rethink the relationship between a new, and more technologically-relevant, pay phone design and the city’s vibrant public space.

While the NYC Loop will serve as an access point to the Internet and a hot spot for enhanced mobile technology, it will simultaneously support the public space that makes NYC a unique place in which to live, visit and do business. The NYC Loop will provide a gateway to global communication networks – its sinuous and cyclical shape evocative of worldwide communication itself – while being firmly rooted in the unique character and function of the city’s diverse neighborhoods. 

The NYC Loop was awarded "Best Creativity" in Mayor Bloomberg and NYC Digital's 2013 Reinvent Payphones Challenge.