'The Battle for Blue'

http://www.flickr.com/photos/philgyford/56867986/

thanx a lot 765

seriously, who has time to make all these fancy diagrams?!?

seriously, who has time to make all these fancy diagrams?!?

Low-paid interns.

moral of the story - make your logo lurid magenta, or sickly yellow-green, if you want to stand out.

This is interesting?

c'mon, low paid?? this is OMA/AMO, its more like

non-paid interns

Someone who hasn't made over 4000 comments on Archinect..

lol

i like the diagram

great survey!

the closer to blue ones are all filing bankruptcy...AIG, GM,citigroup, Merrylynch...

while the red logos are all in great shape... shell, waltdisney...

thats actually an interesting "aspect" of that graph now.... this is quite old (the graph) maybe from before the whole European union/flag analysis.... it was also published in CONTENT and before that in the WIRED magazine guest-edited by Koolhaas.... yes its an old graph but interesting to see which tones of blue are now bankrupt

MADianito ...hmm are you sure? can't find anything in AMO's CONTENT anyway.. this diagram is done by 2x4 - I know these guys are doing most of the graphics for rem but there is also a quite similar diagram - same topic - done by AMO/OMA out there... in a pretty new pubblication...

NOT 100 sure is in content buuuuut pretty sure is in that wired mag... and the wired is before content...couple o months... anyway, good night

not bad... something about corporate design and colors in general - hochschule für gestaltung gmünd

http://corporate-design-reihe.de/download.htm

its kind of the same diagram inside... red vs. blue

http://corporate-design-reihe.de/cd-farbe.pdf

I am also looking for such kind of diagram as I am making a custom logo design project for my client and diagram would help me a lot for getting this done.