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product endorsements by starchitects

spaceman spiff

i know i've seen various architects here and there do endorsements for various products, but nothing seems to come to mind...

for some reason, i thought there was some watch brand which had a campaign where one of several starchitects would pose with a watch for a series of print ads...

anyone have any recollections of things they've seen?

 
Aug 13, 08 3:46 am

lise couture did a video for blackberry.

didn't graves do a gap ad about ten yrs ago?

then there's robert jarvik in the lipitor ad....oh, right, he just WANTED to be an architect.

Aug 13, 08 7:20 am  · 
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aseid

i think winka dubbeldam did an ad for panasonic flat screens or something or other

Aug 13, 08 8:31 am  · 
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There was that ad of a half dozen or so young architects showing off the underwear. Hilarious image of architects caught with their pants down. I saved the magazine pages for some future readymade artwork entitled As if it's only a metaphor.

Aug 13, 08 8:53 am  · 
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waterhouse

I don't understand this question. Open any trade publication and you'll see a manufacturer showing off (with the starchitect office's permission) a prominent use of their product. OMA got their SPL cladding system for a song just because the manufacturer was ready to their capabilities in the USA.

Aug 14, 08 3:57 pm  · 
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waterhouse

...to tout their capabilities...

Aug 14, 08 3:57 pm  · 
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Bruce Prescott

not exactly a product endorsement but here's Frank G. participating in popular culture:


Aug 15, 08 1:47 am  · 
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spaceman spiff

waterhouse,

i was actually thinking of consumer products specifically. i know building industry endorsements are all over the place, so i should have been more precise.

was discussing it a few days ago and just interested in seeing who out there in the starchitect world was acting as spokespeople for other brands or otherwise promoting them. cross marketing if you will, by linking their names to other companies. gehry is everywhere, for example he has a line of jewelry designed for and sold by tiffany and co.

Aug 17, 08 5:12 pm  · 
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