1. good clients

2. good staff

3. high project quality 

this a pretty generic but totally accurate description of what firms aim for. the struggles are always in the execution.

more projects

smart and sophisticated staff

to get back into the actual; office

Getting work

Hiring excellent staff 

Increasing quality

1. Eat

2. Sleep

3. Architect

Repeat.

1. develop

2. design

3. build

1. Establish a standard for the black pens we purchase for the office.

2. More published work in design magazines no one but architects read.

3. Win awards, obviously. 

I would like clients who don't constantly ask for more services, especially ones that were explicitly not included, and then throw a fit when I tell them it's an additional fee. 

I would like clients that don't text me at midnight to chew me out for something the contractor did but he doesn't care and somebody has to take the heat. 

I would like clients that don't try to skip out on payment.

In summary, all three fall under better clients.

less clients, more free time, less management of staff.... something that looks like retirement!

I don't run the place, but if I did:

1. More efficient design (Referring to billables, not the environment).
2. Decrease reliance on one particularly large client by finding similar project type mid sized clients.
3. Update / bolster detail library.