Gwynne Pugh Urban Studio, Inc.

Gwynne Pugh Urban Studio, Inc.

Santa Monica, CA


COoP Editorial

The design of this 4700 square foot tenant improvement evolved from the unique challenge to remodel an early 1963 Frank Gehry designed commercial structure located in the heart of downtown Santa Monica.

The client is a full service post-production facility based in Chicago.  They provide every aspect of the TV commercial making process, including creative on and off line editing, film transfer, special, visual and audio effects.

Like much or our work, this project is a continuation of an ongoing inquiry.  It is an ongoing research into materials and technologies as well as a re-examination of known conditions, accepted norms and established methods.   This has lead us to an innovative solution and stimulating new way of approaching interior architecture. Without predefining archi¬tecture, we responded directly and intuitively to the material qualities of place.

The context and program for the production studio suggests an experience ordered like a film or freeway, framing and containing reality. The design engages the user, heightens their sense of awareness, and brings a deeper understanding and vitality to their experience.

Project by Pugh + Scarpa Architects

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Status: Built
Location: Santa Monica, CA, US
My Role: Architect
Additional Credits: Photography: Marvin Rand