Dieu Hoang

Dieu Hoang

Los Angeles, CA, US


Destination Factory

The existing Villa Zarri in Bologna, Italy provides a
site for activation. An abandoned brandy distillery
warehouse provides the space; the manicured grounds,
a public garden with theater space. The first task
was to focus on how to connect and create a circulation
path between the bustling street corner and the quiet
gardens. The concrete block walls were strategically
punctured to provide natural light and oversized pivot
doors were used to maximize the opening while still
maintaining the ability to be controlled independently to
either be fully open to the street or closed for everyday
use or private events.

The space is divided by an (organic) path that leads
guests through a multi-purpose gallery, tasting
room, observation deck and restaurant. The path
is created with multi-colored tiles that display an
abstract expression of the various typical types of beer
corresponding to each season. From a light, crisp
summer blonde to a dark, rich winter ale, the colors and
characteristics of the ground each season combine with
the key ingredients of the specifi c type of beer.

Read more

Status: Competition Entry
Location: Bologna, IT
My Role: Head designer
Additional Credits: Medapati, V. Petrova, M. Boghozian, V. Fisher, N. Garcia, B.