Hugely successful experience design project for Autoway NISSAN in Florida.

Autoway Nissan wanted to bring their showroom to the people. We designed a showroom experience showcasing the vehicles and featuring large graphic elements to grab visitor's attention and invite them to "kick the tires" in a zero pressure environment.

PROCESS & RESULTS

    Removed existing fountain, turning non-income generating space into brand activation space
    Designed column and overhead graphics package for 360° impact
    Spec'd SEG framing systems to create showroom atmosphere
    Framing systems is future-proof - it can easily and affordably be skinned for updated campaigns
    Enhanced common area and increased visibility for dealership and vehicles

"The new look is great. I wrote 40 leads last Saturday!"

– On-site Salesperson

This project is currently being used as an automotive activation case study by Westfield for in-mall opportunities.

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