The Italian piazza is the center of public life - an open public square with a caffe to one side. One of the joys when visiting Italy is to spend time doing nothing at all while at a caffe located in an historic piazza - just enjoying the space and people watching.

FIAT Piazza captures that experience and delivers it to Brandon for all to enjoy!

PROJECT CONSIDERATIONS

    Italian heritage
    Exisitng dealership studio aesthetics
    Modern forms and finishes

PROCESS & RESULTS

    Create a unique visitor experience which increases FIAT’s brand awareness and drives dealer sales.
    Re-purpose non-income generating space into a sponsored activation space
    Enhance dining area with new amenities and layer brand touchpoints via digital content