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And Then What Creative

And Then What Creative

Los Angeles, CA

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Dolce Aroma is different - a boutique cafe’ experience in an airport environment, with an eye towards the future of service and design.
Dolce Aroma is different - a boutique cafe’ experience in an airport environment, with an eye towards the future of service and design.
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Dolce Aroma Café

Dolce Aroma Café is a new concept offering a fine selection of gourmet foods and beverages not often found in airport concessions. By offering regional and international favorites - coffee beans sourced from Brazil, Sumatra, and Kenya; specialty Gelato flavors including dulce de leche, pistachio, and mint; and pastries from category leaders Porto’s Bakery and JJ Bakery - Dolce Aroma delivers on the promise of making make every sip or bite memorable.

Dolce Aroma's variety of flavors and aromas reflect the essence the City of Los Angeles - diversity. Los Angeles is a city in constant cultural flux, influenced by cultures, tastes and beliefs.

Dolce Aroma aims to exceed passenger’s expectations for air travel out of Los Angeles. We wanted travelers to find comfort in the rich visuals and aromas as they first enter the new LAX terminal. This first impression is a hint of what's to come as travelers make their journey through the newly renovated terminal.

Highlighted technology to enhance the customer experience includes quick-pay checkouts to minimize travelers wait time. A tap-and-swipe system reduces the time travelers need to stand and wait to make and receive their purchase. We also proposed a social media campaign to keep travelers informed and up-to-date with daily specials and promotions.

 
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Status: Unbuilt
Location: Los Angeles
Firm Role: Creative Lead
Additional Credits: Sophie Wijaya