KUBE Architecture

KUBE Architecture

Washington, DC


Red Velvet

The new Red Velvet Cupcakery in Reston Town Center will establish the personality and flavor of all future stores.  The design develops a clear distinction between the customer area, which is colorful and textured, and the kitchen/prep area, which is white and hygienic.  The floor and ceiling of the customer area create a rich, three-dimensional frame for the operation of making cupcakes. The multi-layered red ceiling functions as a sort of "icing" for the space, stepping down from front to back and creating a backdrop for the activities of the store.  Signage and graphics are incorporated seamlessly into the design, establishing an integrated visual identity.

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Status: Built
Location: Reston, VA, US
Firm Role: Architect