A store without a window display that invites the customers in and carries a mutable, floating ceiling that folds down and hides the storage space in the back. Computer programmed LED lighting backlits the stretched plastic ceiling, causing changes in the atmosphere. The perimeter walls are, on one side, finished with felt, set in a striped 3-colour pattern, and the other is punched with very thin vertical inserts into which wall sconces are randomly placed, creating a counterpoint lighting effect to the ceiling.