New branding and re-designing interior of most famous Serbian jewelry brand ‘‘Stefanović’’ included sophistication and devotion to detailing in designing and execution as well as to conceptualizing the whole image of new, contemporary concept and taking care of more than one century long family tradition. Designing new showcases, tables, glass-stalls, built-in cabinets, paravane and other pieces of furniture was part of designing and crucial point in adjustment and modulation to new system and concept of exposing jewelry. Composition of elements in unified whole ought to be capable to exceptional requirements of existing built structures.