How many times have we heard that our concepts are no depth.Have no substance, simply scraping the surface. All of this trying to point that we lack the profundity, the art of being profound.
I was recently involved in a project where the commissioning panel decided that the project was not profound enough. The interesting discussion from the team revolved around..what is profound? how do we know if it is profound enough? Could there be a situation that it is profound to us but banal to others and subsequently vice-versa?
So..in our search of a profound idea, one asks oneself..when on this path of profundity do we stop searching? What is profound?