The individual refers to a private, introspective experience of viewing art; while collective experiences refers to social, extroverted experiences of viewing art. Individually collective and collectively individual are the transitional experiences from purely collective to purely individual. Our analysis and research into camouflage, the site and Dia Beacon, reveals subtle and latent experiences. Accordingly, the design focuses on a new gallery scenario - activated through user movement, new experiences become apparent. The experience of appreciating the art varies from individually collective to collectively individual. It's sort of a hybrid, dynamic and radical way of rethinking how artwork is displayed and how people could have diverse experience in the gallery.