Theorists state that the essence of architecture is space. Still, space can’t be called space without a person to experience it. For me architecture is about senses, feelings, thoughts, actions and relation building. As Patrick Renvoise, neuromarketing expert said, “We are not thinking machines that feel, we are feeling machines that think.” (Renvoise, 2007, p.38) If that’s the case, then why should we be concerned in creating phlegmatic eccentric spaces? We should be more concerned in exploring experiences and emotions in the human mind. Every project that I make tries to identify with its user by activating its emotional being. I try not to sell a product for its qualities, but for its experience potentials. It is a well-known fact that emotions shape consumer’s behavior, and emotions are at the center of experience.
As a business and architecture student and marketing enthusiast I am concerned in brand positioning, and this is perhaps the reason why I tend to focus my designs on sensory marketing and neuromarketing techniques. These techniques structure spaces where experiences can be shaped, emotions expressed, and memories created. It is through the five human senses and the brain’s function how I explore space. I know for one fact that marketing can be a great tool to discover user’s ideals, needs, and wishes to cultivate in an architectural project.
Ormeco S.A. Building Company, Bogotá, CO, Accounts Payable, Administrative Assistant
JGArchitects, New York, NY, US, Marketing, Accounts Receivable, Junior Designer, Personal Assistant
Marketing - Assisted in developing and enacting marketing effors in accordance with JGArchitects Marketing Plan including editing and launching JGArchitects website; as well as creating and documenting a Social Media Marketing Strategy for online content marketing strategy through social media including Facebook, LinkedIn, and twitter to promote the practice
Accounts Receivable - Coordinated various input to produce JGArchitects' invoices and Satements in timely matter; maintained an up-to-date billing system using MS Word, MS Excel , specialized Project Management software BillQuick and specialized Reimbursable-tracking software Print Audit.
Junior Designer- Participated in in the Project Delivery Process during Schematic Design, Design Developmetn and Contract Docment phases
Ormeco S.A. Building Company, Bogotá, CO, Market Research Assistant
Assistant in the market research phase. achieved knowledge in: SECUNDARY AND PRIMARY INFORMATION ANALYSIS, EXPLORATIVE MARKET SEGMENT'S NEEDS, and developed STRAGETIC MARKETING DOCUMENT
Ormeco S.A. Building Company, Bogotá, CO, Designer Assistant
Served as an assistant for the design department. Learned processes involved in the development of an architectural project focused on PROJECT MANAGEMENT, CONCEPT DESIGN, and ORGANIZATIONAL STRUCTURE.
The English School, Bogotá, CO, High School, high school
St. Raphael's Catholic School, Raleigh, NC, US, middle school
Baileywick Elementary School, Raleigh, NC, US, elementary school
Honorable Mention, Honorable Mention
BEST OVERALL AVERAGE
Honorable Mention, Honorable Mention
BEST OVERALL AVERAGE
