Our design director talked about retail design techniques in the Upperground renovation project. Enhancing the brand's identity and utilizing the space, we use moveable fixtures to display the sneakers, appearances and accessories in the store. We create a launching area for any special events such as pop-up stores, new product launches, and brand collaboration. We want Upperground to be an opening space that welcomes all sneakerheads to hang out here.
#WhitespaceBangkok #InteriorDesign #RetailDesign #Storedesign #BrandDrivenDesign
Status: Built
Location: Bangkok, TH
Firm Role: Interior Designer
