Picnic is a Thai restaurant, located in K11 Mall in Shanghai, offering high quality Thai food. The inspiration drives from the western influence and cultural diversity in Thailand during the reign of King Rama V. During this era, the word “picnic” was first introduced within the Siamese society. The logo, consisting of twist Thai characters forming the word “ปิกนิก”, has a luxurious touch and reveals the dating story back in the colonial era. The brand story focuses on the relationships of a couple bonding over food and gives a feel of picnicking in a garden with pinto.
Status: Built
Location: Shanghai, CN
Firm Role: Brand Design
Additional Credits: The Picnic Restaurant / Shanghai
