Dotlife
Thailand’s Apple Premium Reseller, Copperwired, turned to Whitespace to help them create
a groundbreaking new retail brand and store prototype that would define digital lifestyle retailing.
It’s name “.life” (pronounced “dot-life”) plays on the ubiquitous “dot-com” intended to evoke
an instant association with all things for digital lifestyles. The store is divided into two main areas;
one for browsing and hands-on demonstrations and the other for self-service shopping.
The image of the store is boldly simple, featuring a dramatic patterned lighting system, and
bleached wood cabinets surrounded by a happy spring green perimeter wall. The simple layout
helps customers focus attention on the products with the intention of making shopping easy and fun.
Status: Built
Location: Bangkok, TH
Firm Role: interior design, graphic design
