Link to Portfolio Website - Craft Inside Out

 This project aims to renovate the obsolete underground shopping center, starting with handicraft product positioning strategy and enacting through spatial improvement. 

 The marketing strategy switches the commercial theme from ubiquitous products to unique handicrafts. In alignment with the new market niche, the constructed space is renovated to present the characteristics and meet the needs of modern craftsmanship. The spatial approach includes reorganizing and consolidating the chaotic fragmented space, and creating connections between the open plaza and adjacent campus.