The brief was to create a new brand identity for an famous Chinese burger brand in USA. The main idea
was to create an experiential and interactive space that would be a unique identity to the brand and also
produce a new socially appealing space and enhance the overall experience of dining here. The ceiling which occupies various service lines are hidden and the LED point lighting laid out in a grid at differential heights produces a dynamic experience. The usage of interactive video wall , the placement of modular and customized seating layout enhances the experience of being in a fast food restaurant.