Located at the entrance to Miami’s Design District, at the intersection of Interstate 195 and NE 2nd Avenue (the district’s N-S main street), the Billboard Building exploits its location to maximum effect. The project combines a 3-story 1920s commercial building with a slender addition that rises more than 90 feet. The addition embraces the old building, with the wrapper forming a billboard that faces the highway corridor on one side, and an art wall that faces the district on the other. The architectural integration of the two buildings contrasts the ornate stucco façade of the original, with the transparent, scenographic qualities of the tower. 

Credit: Shulman + Associates