The concept in this project was to establish more dialogue between inside and outside. The stretched geometry of the site with the turbulent context of the project caused to consider the building as a livable sculpture that appears on an urban edge. So that the volumetric diversity of the windows set to extend the movement in the site and create a various view in its form.

To create a common spatial value between the ground floor and the first commercial floor, as much transparency and harmony as possible with the ground floor was used. In the design of the upper residential floors, an attempt was made to increase the visual diversity of the urban edge, as well as by creating various openings in the facade and suspending it relative to the lower floors. In fact, the project plan was formed a Sculptural presence on a city edge and organized the project openings in a single form. With the sculptural presence, an attempt was made to create an experience of transparency and fluidity inside and outside the building.

The ground floor and the first floor were dedicated to the jewelry store. the idea of the jewelry store was to create as much transparency as possible to make the jewels shine from outside the building. Bulletproof glass has been used to create security in the jewelry store to achieve maximum transparency in the design. The organization of furniture in the spaces was shaped in such a way as to emphasize the independence of the walls in shaping the walls. With the independence of the walls, there was an opportunity to display a jewelry gallery in the middle of the space.

 Due to the limited height of the windows in the urban planning laws of Qom, a double skin facade was considered, which was a space between the two facades for placing pots and plants. The high contrast in the facade was formed in response to the contrasting project plan between the residential and commercial floors. With this contrast, in addition to creating a suspension in the facade, more connection between the commercial part and the land is emphasized and the residential part was more visually departed away from the crowded street. 

The choice of facade materials in the combination of brick, stone, and glass was an attempt to test the heaviness versus the lightness, this time, unlike the classical aesthetics, the heaviness on top of the glass led to a sense of visual suspension.