After more than ten years of hard work, SR Packaging, a leading manufacturer of cosmetic packaging materials, has firmly established its position as one of the top three in the industry in China. As SR moves into its next decade, Pronounced Design has built a brand new headquarters office for them to bring an innovative look to the next phase of the brand's development. Among the long name list of SR’s clients, there are remarkably rising and niche brands such as Fenty Beauty, Waphyto and Hary’s on top of more established global cosmetic giants, which brings us to recreate the strong personality and professionalism in the new working space.

Located in a factory park, the new headquarters uses raw textured industrial materials to show the connection with the surrounding environment - durable stainless steel, dark kiln-fired tiles, wood veneer, black bricks, etc. These high-contrast materials help to exude the unique DNA of the new factory-style headquarters.

The eye-catching entrance on the first floor features a museum-style display wall along with the company logo. With a square shape and round holes, the dark structural bricks used throughout the entrance area symbolize the production molds used in the company's core business. The brick itself can also be used as a versatile display stand.

The second floor not only houses the internal sales staff, but is also a welcoming gateway for clients to browse seemingly endless samples on display. The sharp lines and clear angles used throughout the space make the flow of movement more intuitive and efficient, which is apparent during conditions of high traffic.

Accompanied by a refreshments bar, the community area is a relaxing space to chat and hang out, and perfect to receive guests and potential clients. The warm wood color of the leather sofas and partitions creates a strong contrast to the cool color tones used throughout the rest of the space, reflecting the brand’s pioneering yet eclectic approach.

The package sample display area is intentionally reminiscent of a modern beauty store, with various cosmetic packaging samples brightly showcased on stainless steel and acrylic custom-made shelves. The retail-style display helps to create familiarity and promotes more effective communication.

In accordance to the client's request, more storage space for file archives and proofing models is provided in the new floor plan. Top-lit grille spotlights and silver square floor tiles form a unified geometric language along with the display shelves, creating an overall look and feel of cleanliness.

The working area is wrapped in warm oak to provide a tranquil atmosphere ideal for concentration. Each department has been provided with full functional supporting units, improving the work efficiency.

In the brand new office, as the sense of order flows silently and the daily routine of work is recoded and reimagined, the space becomes a concrete expression of the company's self-confidence, as well as both a physical and emotional embodiment of the brand’s image .