diningr:um is a well-established creative advertising company that demands a sustainable solution for the work space. The design team at Pronounced Design has captured their vision by creating a sleek, industrial-inspired office space that prioritizes functionality and environmental responsibility. With an exposed open frame system and raw concrete walls, the “unfinished”design concept showcases the idea that creativity is a constantly evolving process. In today's fast-paced business landscape, office spaces are faced with the challenge of accommodating team expansion and diversified business needs. Pronounced Design embraces architecture as a “temporary act” and strive to create flexible and streamlined designs that can adapt to changing circumstances.

Creative Workshop - "In the Polishing Process”

The space was intentionally designed with a "workshop" practical attribute，where all ideas can be realized. The use of simple raw materials, such as plywood for the cabinet doors and exposed concrete walls below the waistline, creates a plain language in the space. Even the floor was repaired on the foundation of the previous tenant's ground, with visible traces of hand-polishing, eliminating the need for floor care or carpet cleaning. This user-friendly feature is particularly useful for constantly moving photography equipment used in video production. 

Ultra-flexible Space Utilization

As a creative company with limitless possibilities, diningr:um requires a space that is both flexible and adaptable to various temporary challenges.

The shooting area is designed to provide ample space and light sources, ensuring natural conditions for media shooting. Pre-set light lines and sockets offer more maneuverability during tense shooting work. Moreover, the light steel keel structure provides the possibility of extension during shooting to accommodate larger sets.

The storage room features white frosted soft glass that blurs spatial boundaries, making it easy to access and retrieve items, while infusing a gentle touch to the overall rigidity.

Meanwhile, the office space prioritizes efficiency and flexibility. The meeting room boasts electronic atomized glass that can switch between private and open states with a single button. The stainless steel facade cabinet in the video production area is simple yet efficient, and various functional areas are easily discernible. Each space is relatively independent but retains the potential for connectivity. When connected, the large space can be used as a venue for forum or events, thus activating the venue's potential social attributes.

The restroom is the only area that uses warm-toned, heavy colors. The walls are made up of anti-slip “tactile paving tile”, commonly found on sidewalks, providing an unexpected visual element and easy cleaning.

Preparing for the Next Genre of Space

With the rapidly evolving commercial landscape, the leasing cycle of commercial space has significantly shortened. To cater to this trend, an ideal "temporary" space should be designed with a flexible structure that enables subsequent users and designers to easily fill and switch it up. In the spirit of sustainability, all materials used in the space are selected to be as close to their original form as possible, which will facilitate future office space de-rental, material recovery, and secondary sales, as well as enable easy space restoration. In the post-pandemic era, office formats have become more flexible, particularly in creative industries where adaptable spatial designs for hybrid workspaces are needed to support business growth.

The architecture of our time is no longer a permanent and unchanging entity. Pronounced Design is driven by the mission: not only enhance the vibrancy of each cycle of space but also lay the groundwork for the next cycle.