My name is Pat Laurel. I have been in the Graphic Design industry for more than 14 years. My first 12 years were spent primarily in print and website work. In 2007 I entered the Television Production program at Brown College. Graduating in 2010, I have since been shooting and editing videos as well as my usual print duties.
I have worked at Visit Saint Paul for more than 11 years as the sole designer. Being the only graphics person has allowed me to become a well-rounded designer. Instead of focusing on one aspect of the industry, I have been able to diversify my skills into web and video. Working in my position I have had the opportunity to continue to learn new techniques and continue to keep up with the current design/graphics software.
In my time with Visit Saint Paul I have had the opportunity to be part of the process in bringing in and hosting some large scale events to Saint Paul. Some of these events include the WCHA Final Five 2001-2012, 2011 NCAA Frozen Four and College Fan Fest, 2011 VISA Championships, 2008 US figure Skating Championships (currently bidding on 2014) and last but certainly not least the 2008 Republican National Convention.
My goal is to continue to grow and diversify my skills in the graphic design and video field.
Visit saint Paul, Saint Paul, MN, Graphic Designer/Videographer
Print
• Design all printed materials including graphics, signs, banners, charts, maps and logos
• Take photographs for use in publications and maintain photo library
• Manage RFP process for printed projects
• Coordinate with pre-press and printing houses
• Act as liaison between multiple departments
• Prepare/preflight electronic files for delivery to print vendors
• Attend press checks
Web
• Update content and graphics on Visit Saint Paul website using EZ Publish and IDSS software
• Create custom pages and microsites
• Create Web-ready graphics (logos, artwork and PDF files) optimized for size and quality
Video
• Plan and write scripts for video projects
• Plan and execute on-site video shoots including use of talent, props, interviews and general cut away/b-roll footage
• Edit video with non-linear editing software, record voiceovers and create video graphics and animations
Misc
• Create and run Power Point presentations
• Assist Delivery Coordinator with pickup and delivery of print collateral
• Maintain print collateral storage area
• Perform various office duties as needed