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pink intruder

pink intruder

Valencia, ES

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Don´t pay attention to the man behind the curtain

At the entrance of the structure, visitors are greeted with a explanatory video of the idea was shown

You can see the video here https://vimeo.com/51929279

We live surrounded by images, ideas trying to get our attention, in which superficial prepends content and artificiality prepends reality. We opt for certain icons for purely aesthetic, often unaware that behind this great show we attend there is ideology. Life is about choices, and what data do we have to take them? Do we look beyond aesthetics? Do we believe in the shadows and lights that produces the show ore we left the cave and find out who is behind them and who produces them?

We worship the golden calf, “aware” that it is not real, but rather we prefer to live a comfortable lie. No care about the search or the way we should follow, we want pleasure and we want it now and now.

We revere and fear the unknown, unable to grasp its reality, we actually prefer giving it “divine” features and transfer the lack of faith in ourselves in an excessive, irrational faith in certain icons.

Or we follow the golden path, without losing the ability to look outside of it, where real life is, where important things are. And at the end of the road be able to deal with the false myths created, check out who is really behind the aesthetics though often we will discover that behind there are no ethics, even truth hurts.

Although once discovered the true Wizard of Oz continues shouting “Pay no attention to that man behind the curtain,” we will be as Dorothy and we will continue to seek our truth, the hidden one behind the curtains.”

 
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Status: Built
Location: Valencia, ES
Firm Role: designer
Additional Credits: interior intervention of: Carmen Calvo Saez de Tejada
illustration: Marcelo Fuentes
illustration 2: Ximo Amigó
video (concept): Miguel Arraiz García / Raul Climent i Rojano
video (edit): estudio Menta
cut-out modell: Luis Lopez Silgo
photography: Noel Arraiz García

 
interior view
interior view
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interior view
interior view
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general view
general view
burning the pavilion
burning the pavilion
burning the pavilion
burning the pavilion
burning the pavilion
burning the pavilion
burning the pavilion
burning the pavilion