Melissa Bell

Melissa Bell

San Francisco, CA, US


AG Jeans

The concept for AG Jeans is barn trusses, essentially “erecting the barn.” AG Jeans is about a true American brand with vintage style. I took a warehouse-styled space and built a deconstructed barn, mixing new and reclaimed woods with glass and oxidized metals. The framework is built throughout the space in a complex form entwining wood trusses. The complexity and familiarity of the deconstructed barn is what would stop a customer when they peer into the windows from the sidewalk.

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Status: School Project
My Role: Designer