“GREEN WASHING ” IS NOW SYNONIMOUS WITH SUSTAINABLE DESIGN, THIS STUDIO STRIVES TO BREAK THAT STEREOTYPE AND REVEAL WHAT TRUE GREEN ARCHITECTURE IS ABOUT. THIS PROJECT DEPICTS A SUBLIMINAL ADVERTISEMENT / FARM ARCHITECTURAL WONDER THAT FEEDS THE MASSES IN BOTH VISUAL DELIGHT AND SALTY TREATS, ALL WHILE CUSTOMERS LOUNGE ON GLOWING WARM BALLS. BUT WHAT THEY DON’T SEE IS THE ENTIRE PROCESS THAT THE PRODUCT THEY ARE HOLDING IN THEIR OWN HANDS ENTAILS. BOTH BEAUTY AND DECAY ARE PARTICULAR OF THIS PROCESS AND SO IT IS SHOWCASED OR “MYSTIFIED.”
Status: School Project
Location: New York, NY, US