CAFFÈ’ VITA
122 - 124 LUDLOW ST. NEW YORK, NY 10012
WORKED WITH OWNERS TO BRING THEIR THREE PRE-EXISTING BRANDS FROM SEATTLE TO NEW YORK. WITH THEM I DESIGNED THREE LOCATIONS; CAFFÈ’ VITA , VIA TRIBUNALI, AND PIKE ST. FISH FRY ON LUDLOW ST. IN THE LOWER EASTSIDE. I WORKED AS A LIAISON BETWEEN THE PARTNERS, EXPEDITERS, CONTRACTORS, PROPERTY OWNERS, ACCOUNTING AND LEGAL TEAMS. HELPED SCOUT LOCATIONS, MEASURED AND LAID OUT EQUIPMENT OPTIONS, ALONG WITH AESTHETIC TOUCHES FOR APPROVAL. DEVELOPED COMPLEX CONSTRUCTION DOCU- MENTS, 3D MODELS, MOOD BOARDS, AND PRESENTED MATERIAL SAMPLES IN ORDER TO CREATE AND EXECUTE DESIGN WITHIN THE SPACE. I ALSO WORKED WITH BUDGET PROJEC- TIONS, PERMITTING, SOUND RESTRICTIONS, APPLYING TO ALL BUILDING CODES FOR NEW DEVELOPMENTS, CITY PLANNING DEPARTMENTS AND LIQUOR BOARDS. ALONG WITH THE BUILD PROCESS, I WORKED WITH CLIENT TO DEVELOP THEIR BRAND AS A WHOLE. BY CREATING COLLATERAL PIECES, SUCH AS; CUSTOM LOGOS, MARKETING MATERIALS, MENUS, PAPER TAKE-A-WAYS, PACKAGING DESIGN, AND DEVELOPED MERCHANDISE; SUCH AS T-SHIRTS, SWEATSHIRTS, CAPS AND BAGS. THIS PROJECT IS CURRENTLY UNDER CONSTRUCTION AND HAPPY TO SAY ALL THREE WILL BE OPENING IN A LATE JUNE.
Status: Built
Location: New York, NY, US