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ERIC WORSECH
CREATIVE DESIGNER
INTERIOR / ARCHITECTURAL DESIGN
COMMERCIAL / RETAIL DESIGN
PRODUCT DESIGN
DESIGN PRODUCTION
ANTARCTIC CREATIVE, New York, NY, US, Principal Designer
ANTARCTIC IS A CREATIVE AGENCY DEVELOPED TO MANAGE A LARGE PORTFOLIO OF PROJ- ECTS WITH A MULTI-DIMENSIONAL RANGE OF SERVICES. WITH CLIENTS SUCH AS VITAMINWATER, CAFFÈ VITA, VIA TRIBUNALI, PIKE STREET FISH FRY, PUBLICACESSS.TV, NEW YORK NEVER SLEEPS, GIVE CAMPAIGN, AS WELL AS INTER ORGANIZATIONAL PROJECTS SUCH AS ANTARCTIC INDUSTRIAL DESIGN GROUP, (AIDG), ANTARCTIC SANDWICHES, AND ANTARCTIC RECORDS.
AS PRINCIPAL DESIGNER, I HAD TO MULTI TASK AND WORK INDEPENDENTLY THROUGH THE ENTIRE DESIGN PROCESS. FORM CONCEPT TO PLANNING TO DEVELOPMENT TO EXECUTION. I DEVELOPED CONCEPTS AND DESIGNS FOR POP-UP STORES, RESTAURANT INTERIORS, SALES BOOTHS, CONCERT VENUES, PROGRAMMED SPACES AND FOOD STANDS. AS WELL AS PACKAGING DESIGN RANGING FORM LARGE-SCALE PRODUCTION AND SMALL CONCEPTUALLY BASED PACKAGING, POSTERS, FLYERS, WEBSITES, BLOGS, BRAND BOOKS, SALES SHEETS, BANNERS, APPAREL, MERCHANDISE, AND INDUSTRIAL PRODUCTS, SUCH AS; BIKE LOCKS. ETC. WHILE WORKING FOR ANTARCTIC I REALLY LEARNED THE CORE BEHIND BUILDING OR PRODUC- ING JUST ABOUT ANY PRODUCT OR EVENT..
GOOD FRIENDS AND BUSINESS PARTNERS, New York, NY, US, Design Consultant
THIS WAS A PROJECT DESIGNING A FEW NEW RESTAURANT IN THE LOWER EAST SIDE
CAFFÈ’ VITA
VIA TRIBUNALI
PIKE STREET FISH FRY
WORKED WITH OWNERS TO BRING THEIR THREE PRE-EXISTING BRANDS FROM SEATTLE TO NEW YORK. WITH THEM I DESIGNED THREE LOCATIONS; CAFFÈ’ VITA , VIA TRIBUNALI, AND PIKE ST. FISH FRY ON LUDLOW ST. IN THE LOWER EASTSIDE. I WORKED AS A LIAISON BETWEEN THE PARTNERS, EXPEDITERS, CONTRACTORS, PROPERTY OWNERS, ACCOUNTING AND LEGAL TEAMS. HELPED SCOUT LOCATIONS, MEASURED AND LAID OUT EQUIPMENT OPTIONS, ALONG WITH AESTHETIC TOUCHES FOR APPROVAL. DEVELOPED COMPLEX CONSTRUCTION DOCU- MENTS, 3D MODELS, MOOD BOARDS, AND PRESENTED MATERIAL SAMPLES IN ORDER TO CREATE AND EXECUTE DESIGN WITHIN THE SPACE. I ALSO WORKED WITH BUDGET PROJEC- TIONS, PERMITTING, SOUND RESTRICTIONS, APPLYING TO ALL BUILDING CODES FOR NEW DEVELOPMENTS, CITY PLANNING DEPARTMENTS AND LIQUOR BOARDS. ALONG WITH THE BUILD PROCESS, I WORKED WITH CLIENT TO DEVELOP THEIR BRAND AS A WHOLE. BY CREATING COLLATERAL PIECES, SUCH AS; CUSTOM LOGOS, MARKETING MATERIALS, MENUS, PAPER TAKE-A-WAYS, PACKAGING DESIGN, AND DEVELOPED MERCHANDISE; SUCH AS T-SHIRTS, SWEATSHIRTS, CAPS AND BAGS. THIS PROJECT IS CURRENTLY UNDER CONSTRUCTION AND HAPPY TO SAY ALL THREE WILL BE OPENING IN A LATE JUNE.
Glaceau Vitaminwater, Seattle, WA, US, Leed Project Designer
THE VITAMINWATER SOCIALCLUB WAS A TEMPORARY POP-UP VENUE CREATED BY VITAMINWATER IN CONJUNCTION WITH ANTARCTIC CREATIVE IN SEATTLE’S VIBRANT CAPITOL HILL NEIGHBOR- HOOD. THE VWSC WAS A BOUTIQUE VENUE CREATED TO ENGAGE/INTERACT WITH THE COMMU- NITY AND CITY AT LARGE. WITHIN ITS MONTH-LONG DURATION, ANTARCTIC AND VITAMINWATER COLLECTIVELY PROGRAMMED 66 EVENTS IN TOTAL.
I DESIGNED THE SPACE TO EMPHASIZE VITAMINWATER’S VISION OF COMMUNITY ENRICHMENT AND INTERACTION. I BASED THE WHOLE CONCEPT AND DESIGN AROUND SOCIAL MEDIA AND HOW WE INTERACT AND COPE WITH THIS EVER-CHANGING DIGITAL ENVIRONMENT. I HAD A TIGHT LOAD IN/ BUILD TIME OF A DAY AND A HALF. I SCHEDULED AND WORKED WITH CONTRACTORS TO PREFABRICATE ALL MATERIALS OFF SITE AND SCHEDULE COMPLETE ASSEMBLY ON SITE. FOR THIS PROJECT I WORKED WITH A TEAM OF DESIGNERS, CONTRACTS, CITY PLANNERS, ARTIST, PR PROMOTIONS, VITAMIN WATERS TEAM, THE TEAM AT THE EVENT SPACE, AND THE SEATTLE COMMUNITY. I DEVELOPED 3D MODELING, CONSTRUCTION DOCUMENTS, MATERIAL BOARDS, CONCEPT BOOKS, SKETCH UP MODELS, COMPUTER AIDED PHOTOS COMPLEX BUDGETS, WORK ORDERS, AND PRODUCTION TIME LINES. I DEVELOPED AND BUILT LARGE-SCALE CUSTOM ART INSTALLATIONS, LIGHTING FIXTURES, INTERACTIVE PIECES, AND CUSTOM FURNITURE TO BE FEATURED WITHIN THE SPACE.
University of Washington, Seattle, WA, US, Bachelors, INTERDISCIPLINARY VISUAL COMMUNICATION DESIGN
