At the beginning of last century, Parallel avenue in Barcelona was a street dedicated to entertainers and night spectacles, where sailors and drunks wandered upon arriving in the city from the sea and sought nightlife offerings.
The district was also known as the theater’s with most of the renowned and oldest theaters of the city.
Over time, the axis losted interest for tourists and local inhabitants.
The project studies the ways and means necessary to reactivate the avenue as nightlife axis and attract spectators and tourists.
The section of the street is changed, creating a new boulevard with a bike’s lane that protects cyclists and reduces the intensity of street traffic. Lights are changed to generate an atmosphere of entertainment and leisure, freshness and excitement, incorporating new and unique data elements to interact with pedestrians and visitors to propose them interesting walking routes as selling tickets for the nearby shows or teaching history of the area.
Pavements are changed to create continuity and consistency with the general plan and, finally, abandoned spaces, inactive-spaces or elements as side walls or plots are reactivated to promote the area with the neighbor’s participation.