The process in which clothing is created, to it being sold is precise and specific. It is a procession of events and decisions. Catwalk aims to mimic a reflective procession and to expose that to the public, thereby increasing awareness. Visitors witness creation to marketing, and production to packaging. Exemplifying negative space throughout the building and experiencing the duality of the runway and elevator enables the visitor to engage in the process of creation to marketing. Packing positive and negative space together exposes the program of the building, thus reflecting the process of production to packaging.