Working with the image of Samsung to create their flagship store in Seoul, Korea to highlight the brands’ innovative technoology and user friendly interfaces to bring the Samsung brand to life using engaging displays related to people, products and places and allowing visitors to interact with and learn about the brand through a range of products, stories, environments and entertainment.

The store was split into a number of zones to move the user through a varied experience.  Connect, Create, Play, SmartBar, and Light Wall were the driving foreces of the design, including a welcome desk and back of house programs.

Work on this project included plan and elevations drawings, mill work details, and exhibition content development.