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Prélib (extracurricular), Montreal, QC, CA, Co-founding Team Member: Director of Development & Marketing
[ Canada's first medical self-testing center: www.prelib.com ]
Created and deployed brand identity. Attained sources of funding. Published research results to scientific community internationally: Dr. Éthier and Dr. Benomar and presented results at multiple (sexual health) medical summits across Europe, North-America and Latin-America.
Built new self-testing centers and brought them to 90%+ occupancy in just six months; directed design and construction, staff recruitment and training, and leasing teams.
Led public relations and delivered high-stakes presentations to Quebec Ministry of Public Health and Social Services as well as Collège de Médecins du Québec and acquired approval and coverage of services by public healthcare system.
Acquired 2500+ new patients by organizing 'Dépistafest'; the first sexual health festival in Canada in collaboration with 'Club Sexu'.
Planned and launched digital product for medical professional and patients in collaboration with consultant developer team.
Jesta Group, Montreal, QC, CA, Development & Marketing Manager
[ Private Equity Firm ]
Contributed to the development of Place Gare Viger, a 1M sq. ft mixed-use urban campus featuring historic railway station and hotel located in Old Montreal from conception to construction; retrofit of heritage buildings into 130,000 sq. ft of award-winning office space, 150,000 sq. ft of new office space, 326 residential units, 177 hotel rooms, 25,000 sq. ft of retail, and 36,000 sq. ft central courtyard.
Spearheaded the execution of lead acquisition strategy by partnership with real estate brokers for commercial/office and retail components of project including organization and coordination of press relations, promotional activities, and launch events to engage with brokerage community of Montreal.
Provided robust support to key members in negotiating major commercial and retail leases as well as formulated and delivered proposals to potential tenants.
Represented organizational development interests in Montreal among city councilors, city staff, neighboring communities, and industry associations.
Rolled-out innovative concept and supervised development of two branded hotels in Montreal by interfacing with interior designers, architects, and hotel banners.
Took personal responsibility for repositioning of three boutique hotels and two F&B outlets across South Beach, Miami.
Performed record-keeping of executive statutory meetings.
Jesta Group, Montreal, QC, CA, Marketing Manager
[ Private Equity Firm ]
Accomplished individual business objectives through brand repositioning, marketing, and promotion for each component of 1M sq.ft mixed-use development project.
Headed mandates with local branding, social media, digital, and PR consultants.
Oversaw budgets of all marketing initiatives and assessed performance of campaigns over timelines. Carried out detailed studies to identify market needs in order to conceptualize adequate programming strategy and design strategy.
Introduced design concept; formulated design briefs for interior design firms, branding agency, digital agency and wayfinding consultants.
Served as liaison between local marketing teams and ownership group in Montreal to achieve business objectives and deadlines for four hotels and three food and beverage outlets in South Beach, Miami.
Augmented ADR and occupancy rate; spearheaded re-branding initiatives to reposition three Miami South Beach boutique hotel properties.
Breather, Montreal, QC, CA, Growth Manager
[ On-demand office space: breather.com ]
Generated monthly revenue of 71% and bolstered monthly supply by 44%; conceptualize and rolled-out local growth strategies, budgets, and quarterly plans to increase supply, bookings, and engagement using all B2C channels.
Spearheaded all functions of 300+ corporations including L'Oréal, Google, Deloitte, and Uber. Supervised all consumer-facing campaigns using social media, email campaigns, and strategic partnerships.
Credited for scouting, leasing, and converting 13 breather spaces within a year and improved inventory of breather spaces twofold throughout Canada.
Uber, Montreal, QC, CA, Marketing Manager
Responsible for the launch of Uber in Montreal with the uberTAXI and TaxiVAN products as first on-demand hailing service in Montreal.
Spearheaded email campaigns for owned markets and redevelopment of regional re-engagement campaigns with weekly opt-in sends and email testing to Uber’s existing rider base across Canadian market.
Introduced uberX, uberXL, and uberSELECT products and ensured seamless transformation of Uber platform into transportation market leader in Montreal.
Promptly responded to support and marketing inquiries and answered 4,200+ customer support inquiries per month to resolve trip and app issues.
Raised brand awareness through creation and implementation of brand experiences for promotional campaigns both online and through strategic partnerships.
Circo de Bakuza, Paris, FR, Junior Account Director
Interviewed clients to obtain key information needed to draft creative briefs for deliverables including branding, packaging design, key visuals, 360-campaign strategies, digital production and event production.
Monitored the creative process alongside the Account and Creative Directors and reported daily status to clients. Prepared and presented pitches and final projects to clients.
Key accounts included Adidas, FIFA, UEFA, PUIG International (Nina Ricci, Valentino, Paco Rabanne) and L’Oréal.
University of California, Berkeley, Berkeley, CA, US, Masters, Masters of Real Estate Development + Design
"The UC Berkeley Abbey Master of Real Estate Development + Design (MRED+D) program is housed in the College of Environmental Design (CED) at UC Berkeley.
The college is an interdisciplinary hub of undergraduate, professional, and doctoral programs focused on the built environment, creating powerful synergies and opportunities for collaboration. Under one roof, students are exposed to a wide range of ideas from adjacent fields and work on teams with planners and designers – excellent preparation for the real world of real estate development, where team work is the norm."
_ 40/40 on Fall Semester Urban Development Studio
_ 20/20 on Spring semester Urban Design Studio
Telfer School of management, Ottawa, ON, CA, Bachelors, Commerce - Marketing
_1st Place, Marketing Case - «Jeux Du Commerce» National Inter-University Case Study Competition, 2012
_1st Place, Procter & Gamble Marketing Case Competition, 2012
