jeffrey Oakes

jeffrey Oakes

New York, NY, US

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Jeff Oakes Design, New York, NY, US, Consultant

Freelance Consultant

I love creating and selling beautiful products, environments and experiences. Strategic thinker, designer and social impact projects entrepreneur with over 20 years of experience building and leading teams to deliver best-in-class integrative design services, products and experiences: Fortune 500 retail environments, Indie Fashion & Home Furnishings business owner and retailer. Recognized talent and spirit for bringing innovative ideas, processes, teams products and experiences to market. Looking to join a global organization with a clear mission, passionate business leadership and creative teams striving to breathe new life and value into their projects, products and services.

Jun 2017 - current

Karen Pearse Global Direct, San Francisco, Director of Design & Global Sourcing

This was a year for evolving and repositioning the KPGD brand – an industry-leading, turnkey supplier of stone, tile and materials, providing global support and service to architects, developers and commercial retail & hospitality clients. KPGD has overseen the installation of over 150 million square feet of material, in over 22,000 projects, for clients around the world such as Hudson Bay Company, LVMH and Federated Allied. 2016 – 2017 achievements included:

• Analysis and update of the product and brand strategy to meet 20% top line revenue growth targets per year.
• Research, design & oversight of the launch of the new products and KPGD interactive website to support A&D clients.
• Consumer insight and team engagements for the design, merchandising and launch of the new KPGD design showroom.
• Expanded company’s vendor partner and category product lines to support the full range of luxury hospitality, restaurant and commercial retail projects in North America and Europe, keeping KPGD on the leading edge as the authority in providing new materials and fabrication techniques to our clients and facilitating successful real estate projects.

Mar 2016 - Jun 2017

Jeff Oakes Design (JOD) • JEFF SHOP, San Francisco, CA, US, Founder - Owner

Founder and Creative Director ∙
Co-Founder • JEFF (now GALLERY1317)

Orchestrated the JOD & JEFF business plans; spearheaded the mission, vision, branding, marketing, day-to-day operations, customer experience and sales of artisan-to-customer handmade textiles, furniture and art. Managed international design & production studio, overseeing the design collaboration and creation of casual luxury women’s apparel, accessories and home furnishings collections. Delivered on our commitment to building a global community by offering beautiful, ethically sourced products that were affordable and that enhanced customer individuality.

• Responsible for bringing designs to market via ongoing market research, customer relationships, artisan relationships, trade shows, rapid prototyping of ideas and production management for each collection. Oversaw retail customer and wholesale accounts development. Devised creative and cost-effective in-house marketing and promotional strategies via social media tools and the creation of storefront window and in-store merchandise displays to attract customers.

• Opened JEFF (Now Gallery 1317) in 2013; a collaborative retail space and platform for fashion, architecture, furnishings and visual arts in the heart of North Beach, SF. This was a joint venture with a friend and design colleague. Together we created the business plan, negotiated the terms of the lease, designed the space, lighting fixtures, retail fixtures and actually built out the space with our own hands. We opened for business three months after signing the lease. As soon as we adopted a retail model JOD sales increased 82% 2013-2014. Three year sales forecasts indicated positive revenue growth with a break even at year 5.

• Oversaw planning and execution of daily and weekly in-store merchandising, marketing and social media. Organized and executed guest designer Pop-Up events; coordinated all aspects for featuring and promoting artists we loved.

• Cultivated marvelous relationships with guest designers, artists and neighborhood merchants to host events, increase foot traffic, generate sales, and create a positive shopping experience in North Beach. Efforts led to feature articles in the SF Chronicle, monthly North Beach Art Walk events, and collective marketing advertisements.

• Invested time, capital and travel to support Corporate Social Responsibility and Social Economic Impact projects with Women Weave Charitable Trust, MP, India (2009 – Present)

Apr 2008 - Jun 2015

Gap Brand + Gap Inc., San Francisco, CA, US, Manager - Sr. Manager - Director

Director Real Estate Strategy – Business Solutions, Gap Inc. (2004-2007)
Sr. Design Manager Corporate Architecture & Construction, Gap Inc. (2001-2003)
Global Store Design Manager - Gap Brand (2000-2001)

Often described as a Gap corporate in-house entrepreneur - I lead a variety of special projects supporting reimagining brand store design experiences, optimizing store construction delivery and facilities maintenance strategies and services. Worked closely with senior leadership and colleagues at all organizational levels to explore creative solutions for informing critical cross-brand real estate portfolio decisions.


• 2006-2007 Business solutions and team engagement leader for a $16M capital investment initiative to develop enterprise business intelligence and agile workforce solution tool that would streamline the organization and sharing of critical brand and real estate portfolio information across business functions. We estimated a ~$75M ROI over seven-year period.

• Influenced evaluation and selection of BPM technology; directed research and partnerships across GAP Inc. to define and shape project mobilization and change management efforts for successful adoption of this enterprise tool.

• 2001-2004 championed creative design solution and implementation of shared web interface for Gap Inc. Corporate Architecture and Construction. This work resulted in a centralized model and tool to managing multiple information sources/data for business partner involved in acquisition, design, construction, and maintenance of Gap Inc. brand stores worldwide. Directed cross-functional RE and IT teams to provide ongoing education for adopting technology tools to manage and leverage company data.

• 2000-2001 results: On-time and on-budget brand store openings through close collaboration and clear communication with store operations, brand marketing, visual merchandising, real estate, legal, and procurement teams, along with Gap store development teams in Japan and Europe.

• 2005: Recognized for significant contributions to community service projects and earned President’s Award nomination for employee excellence in building awareness, communication and team work across business functions.

Jan 2000 - Jan 2008


Washington University in St. Louis, St. Louis, MArch, Architecture & Visual Design

The program/curriculum at the time was Bauhaus based.
My personal experience included core design studios in visual design, architecture, structural engineering, urban design & product design.

Aug 1990 - Sep 1993

Washington University in St. Louis, St. Louis, Bachelors, Arts & Science

Liberal arts education with a focus on Biology and Spanish Literature.
My Junior Year Abroad was with Middlebury College in Madrid Spain.

Aug 1978 - Aug 1982