armacia París, a business that has existed for more than 75 years in the Historic Center of Mexico City, has asked us for the design and strategic development of a new identity for its retail spaces.

We have unveiled a design base on the primary idea of the old “Botica” remembrance to the founding of this family business and its human and personalized spirit. Person to person contact and product direct reachability constitute a parameter of paramount interest for the new brand that will continue its development base on our initial design proposal for all the retail spaces to follow.