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Essentially people, all of us when we go to design something we often go out and do it and will make one or we’ll have three designs and…then we run out of time or money or patience and we say good enough. The computer doesn’t get bored in that same way. It doesn’t run out of time so you can literally test millions of versions and get a much better answer. So really what we are doing is automating the building of these prototypes. — MarketPlace
