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AEG has announced a new “nine-figure” overhaul of Los Angeles’ iconic renamed Crypto.com Arena (formerly The Staples Center) and adjacent L.A. LIVE pedestrian mall in a two-year project that promises to “provide fans with entirely new ways to experience their favorite sports and music... View full entry
Staples Center is getting a new name for Christmas: Crypto.com Arena. The downtown Los Angeles venue — home of the Lakers, Clippers, Kings and Sparks — will wear the new name for 20 years under a deal between the Singapore cryptocurrency exchange and AEG, the owner and operator of the arena, both parties announced Tuesday. Crypto.com paid more than $700 million for the naming rights, according to sources familiar with the terms, making it one of the biggest naming deals in sports history. — Los Angeles Times
The arena’s new logo will debut on December 25th, and all of the Staples Center signage will be replaced by June 2022. The partnership between AEG and Crypto.com may see the integration of cryptocurrency and online payment into the arena. A 3,300-square-foot section at the entrance of the arena... View full entry
