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There’s been a surge of demand from real estate owners for pleasant fragrances to make the air a little fresher and the workplace a little more comforting and energizing [...]
“Here in New York City, for example, real estate companies are interested in scenting the building itself, as opposed to just the individual tenant spaces [...] There are lots of vacant office spaces these days. So what can the real estate companies do to attract tenants?”
— Commerical Observer
So-called "scent profiles" have been documented to improve productivity, avoid a phenomenon known as olfactory fatigue, and achieve a psychological familiarity helpful to marketers when developing brand recognition. This is one of many approaches companies are attempting to use in order... View full entry
The work of Concordia University Centre for Sensory Studies director David Howes and other researchers working in the growing field of sensory urbanism was recently highlighted by Jennifer Hattam of MIT Technology Review. A wide range of methods ranging from the high-tech and... View full entry
I’m blind, so my nose tells me what neighborhood I’m in.
My dog and I – we walk. We’ll walk from 125th down to Houston. The smell of Harlem is definitely different now. It’s more open. There’s a new class of people. The whole thing feels like someplace else.
— The Guardian
To navigate a vast city, people often develop a set of idiosyncratic markers: personal landmarks, favorite coffee joints, or in Craig Taylor's case, the smell of a particular section of town. Should designers start thinking in terms of creating signature scents to help identify their work for a... View full entry
A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging. Apple fans will certainly recognize this smell. The scent created for Greatest Hits encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China. — air-aroma.com
