An architectural rendering is a premonition of sorts, an illustration of what a park or a bridge, an apartment building or an office tower, might look like, even before the first splash of concrete licks the ground. But its most important mission is not to show the girth of a building’s footprint or the shape of the windows; it is to gin up enthusiasm for a project, or to incite resistance.
So the real purpose of these drawings is not to predict the future. Their real goal is to control it.
— nytimes.com
2 Comments
Agreed in full.
Of course, even if, is necessary don't be seduced by this images, and remember that the render isn't architecture. but only a way to rapresent the real costruction.
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