Architects, your lesson is simple: you have nothing to lose. But don’t expect to gain much on the royalty end unless you’re a one-in-a-million talent or a household name. In any case, get as big an up-front payment as you can for your ideas. — smartplanet.com
2 Comments
LOL David Curtis!
Also, not to be overly defensive, but I can walk into Target and select a random 100 items - I'd estimate 2/3 of them will fulfill their intended function only marginally or not well at all, and probably 99% or more of them were designed by industrial designers. Contemporary product design is, for the average consumer, glaringly awful. To single out architects as failures in this realm is not fair.
I realize the state of modern industrial design is mainly a function of relentless bean-counting and the resulting crappy supply chain practices, but really: don't blame it on the designers, be they architects or not.
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