New findings produced by the Institute of Psychology at the University of Freiburg and German Fraunhofer Institute for Solar Energy Systems have shown the proven social acceptance of building-integrated photovoltaics (BIPVs) in different urban conditions. 

According to techxplore.com, which first reported the news: "The conclusions showed that the acceptance of integrated photovoltaics in urban areas is generally very high and that PV on modern buildings is viewed more positively than on historic buildings."

Additionally, the study found that colored PV panels that match their buildings’ roof or facade design increased their rates of acceptance. Andreas Wessel, a PhD student and co-author of the study says: "The study provides initial insights into the social acceptance of PV systems on and around buildings. It confirms that the acceptance of PV systems can actually be increased through good visual integration with colored modules, especially for historic buildings."