The music industry marketing consultant started the passion project after a treasured local West End church was demolished in order to make room for Populous’ $250 million new Cincinnati F.C. stadium in 2019, an act which he calls “infrastructural trauma.” Since then, he has grown an online audience of more than 83,000 followers with his Instagram account Hood Century, offering analysis that breaks down Black modernism into three categories: made for, handed down, and claimed.

The effort places him in line with others, such as the newly-funded Conserving Black Modernism project from the Getty and National Trust for Historic Preservation. Jerald Cooper represents the potential for social media adept architecture aficionados to combat what he called a “lack of knowing” in their own communities. As the former USC architecture dean Milton Curry says, “the complex story of Modernism cannot be fully revealed without new research on its impacts in and on the Black communities that it has touched.”