South Korea is getting its first and largest-scale arena dedicated to K-Pop. The project, called CJ LiveCity Arena, is being spearheaded by CJ LiveCity, a subsidiary of South Korean entertainment company CJ ENM, in partnership with sports and live entertainment company AEG. The group held a groundbreaking ceremony last week to mark the start of the project’s construction phase. The arena is expected to open in 2024.

In a statement from 2019 announcing the partnership, CJ LiveCity’s CEO Michael Kim said: “This collaboration combines CJ’s long-standing cultural business capabilities with AEG’s venue development and operations expertise and its global live touring and promotions capacities. Seoul Metropolitan Arena, which will be designed by a leading architectural firm, is expected to be a competitive venue not only across Asia but also globally due to performances of K-Pop as well as world-renowned artists.”

The venue will be located in Greater Seoul’s Goyang City and is designed to accommodate 20,000 indoor visitors with an additional 40,000 outdoors. It aims to host up to 190 events a year. As per CJ LiveCity’s announcement, the arena will be “equipped with the most powerful live performance infrastructure in the world including stage facilities, sound and lighting systems.” The company envisions the project to be the centerpiece of a “Live K-content experience district,” which they said could become a global destination for the 100 million fans across the world.

The project will also feature a dedicated rehearsal space, retail shops, accommodation, and waterfront gardens. Additionally, CJ LiveCity aims to launch a virtual space where an “infinite audience” can be fully immersed in the arena’s events, able to interact and communicate with others in real-time.