As part of a new exhibition at Egypt’s Great Pyramids of Giza, French artist JR has transformed the 4,500-year-old World Heritage Site into a haunting levitated mass, done over in steel and mesh, that will also be minted as a 4,591-piece NFT representing his first foray into the newfound digital realm.
Titled Forever is Now, the exhibition is put on by Art D’Egypte with support from UNESCO and the country’s Ministry of Tourism and Antiquities.
“Egyptian culture is a gift to humanity, and the purpose of this exhibition is to showcase these treasures in a dialogue with the contemporary on an international scale,” Art D’Egypt founder Nadine A. Ghaffar said in a statement. “Ancient Egypt has influenced artists from around the world, and so we bring the world to Egypt and Egypt to the world through art.”
JR says his latest installation is in some ways an expansion on his 2016 Louvre installation. “Usually the artworks I create are some sort of documentation of my public art projects. Thanks to technology and NFTs, it is the first time that anyone can actually collect a piece of the public artwork,” the artist said in an Instagram post, adding that there were a total of 743 hieroglyphs hidden inside the collection.
The exhibition features nine other installations from Lorenzo Quinn, Shuster + Moseley, and others. Forever is Now is on view until November 7th. Registration for JR’s Greetings from Giza NFT release can be found here.
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