In London, where it is often difficult, if not nearly impossible, to build new ground-up residences, many architectural firms specialize in helping families give their "traditional"-looking homes contemporary updates. Initiatives like New London Architecture (NLA)'s annual "Don't Move, Improve!" competition, for example, recognize architecture projects that focus on home extensions and renovation improvements of existing buildings. 

Currently in its 9th year, the competition has allowed firms like Proctor & Shaw and Paul Cashin Architects to showcase their efforts towards allowing homeowners to redefine their living space in a noninvasive way. 

Joann Plockova of the New York Times dives into the subject and speaks with architect Paul Cashin. He shares with Plockova, "a constrained planning culture" is a contributing factor to an increase in extension popularity. According to Cashin, "New extensions don’t need to shout about being new. As long as they are built of the now, style takes care of itself." 

And while American audiences know too well the media obsession with home renovation projects, including having entire television networks dedicated to showcasing an array of renovation projects, perhaps the NLA's annual competition can help provide the U.S. with another perspective towards home improvement that not only heightens a home's overall aesthetic but also allows for homeowners to reduce energy consumption and material use.